CASE STUDY: Group Marketing Strategy Analysis
Leveraging Loyalty Programs to Uncover Strategic Co-Marketing Potential
Our client, operating independently among group companies, lacked clear understanding of the synergies and competitive situations within the group. To explore the potential for joint marketing across the group, we analyzed loyalty and marketing data, clarified the actual situation, and supported strategic decision-making.
About Our Client
A leading company in the mobility industry.
Key Challenge
Feasibility Assessment: Evaluated the feasibility of integration from multiple perspectives.
Strategic Alignment: Ensured integration aligned with corporate strategies & market positioning.
Data Complexity: Managed diverse and complex datasets across various systems.
Limited Domain Knowledge: Addressed the client’s limited awareness of actual situations.
Outcome Delivered
Customer & Service Usage Insights: Identified patterns of customer usage by segment.
Co-Marketing Opportunity Evaluation: Evaluated opportunities in terms of cost and loyalty.
Strategic Recommendations: Offered actionable strategies for marketing integration.
Our Approach
Strategic Consulting with Marketing Data Analysis
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Customer Data Analysis: Clarified usage realities based on marketing and loyalty program data.
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Strategy Development: Developed independent & joint strategies based on customer segments.
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Executive Collaboration: Worked closely with client executives to ensure alignment.
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Data Strategy: Structured a roadmap for data integration, specifying actions for each phase.
Project Type
Industry
Location
Services
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